We partnered with Google’s global Real World Journeys team to support users in context, especially when engaging with small businesses in Indian cities.

The goal of the project was to improve the way Search supports their needs across everyday experiences by identifying a set of concrete product concepts.

What we did

We led the ideation, design, live prototyping and refinement of key opportunities for users engaging with a range of business types

We led the ideation, design, live prototyping and refinement of key opportunities for users engaging with a range of business types

We led the ideation, design, live prototyping and refinement of key opportunities for users engaging with a range of business types

From small family-run businesses struggling to engage people through their digital profiles to more savvy businesses that had an established digital presence.

We tested the prototypes in the field to assess their impact, combining data from in-depth interviews and guerrilla research in our iterations to create a set of high value concepts.

We tested the prototypes in the field to assess their impact, combining data from in-depth interviews and guerrilla research in our iterations to create a set of high value concepts.

We tested the prototypes in the field to assess their impact, combining data from in-depth interviews and guerrilla research in our iterations to create a set of high value concepts.

We leveraged QR code technology with micro products that exist within the Google ecosystem that meet users' and business owners' needs before and during moments of maximum friction, anticipating them as they move through their journey.

We ran a series of sprints to help users make better decisions at the moment when they were out and about exploring, finding places to eat, or shopping.

We ran a series of sprints to help users make better decisions at the moment when they were out and about exploring, finding places to eat, or shopping.

We ran a series of sprints to help users make better decisions at the moment when they were out and about exploring, finding places to eat, or shopping.

These prototypes leveraged technology like AI, QR codes, beacons, and geo-tagging to give people the right information at the right time.